Blog

Technology is moving faster than most of us can learn it. We raced to learn digital capture after a life of learning how to shoot and expose film. In the past 12 months we've seen another big change in our industry. Print advertising has scaled back, ad agencies have cut their workforce (some by half)…

This past week Canon (Japan, not USA) shot a commercial using their own Canon 5D MKII as capture device. The shoot was headed up by Director of Photography Gale Tattersall of House fame. Gale contacted Von Thomas of Image Mechanics to assist in prep for the shoot. Images Mechanics has been at the fore of…

As this year comes to a close, we at Image Mechanics are gearing up for the new year. We've updated our business, added new digital gear for both still and motion capture, a new location vehicle, new services including studio rental, added new key personnel to begin 2010. Beginning immediately we now offer the Hasselblad…

For those of you that are capture techs for still or motion, you will at some point need a place for your computer (laptop or tower), monitors, hard drives, battery backup, power strip, and so on. On location you can use a table (thats lame), but if you are professional and table will not cut…